Kristen Cox
Brand and Marketing Strategist
About Me
Hi, I'm Kristen. I work as freelance brand, marketing and creative strategist. I ask the big questions, champion the consumer and lead collaboratively. Over the last 12 years I have shaped and supported some incredible brands. Now, I want to help yours.
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My road to brand work was accidental. I started out as a generalist in agencies doing everything from putting together IKEA furniture to helping run focus groups and finalizing pitch decks. I realized quickly that I had a unique ability to connect and communicate strategy and creative. After working with clients in several industries, I was drawn to healthcare where I have spent the last decade learning, leading and growing.
My brain works like a camera aperture. I can see the big picture or focus in on small details. I'm used to working with incomplete information, and have always worked in tandem with business and agency partners.
My clients, former colleagues, and agency partners describe me as a quick-study, intuitive, strategic, highly creative and funny. Whether you're looking for a brainstorm session or someone to tackle a project, I'm all ears. Connect with me and let's chat.
Services
Maybe you just need a fresh set of eyes. Maybe you need an outsider to give you some focused thoughts and recommendations. Or maybe you need a good old-fashioned "brain hurricane" session.  Whatever you need to keep your brand moving forward, I can help. Let's see what we can do together.
Brand
Brand strategy
Positioning and messaging
Naming
Planning and brand rollout
Management and training
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Strategy
Research and insights
Brand architecture
Strategic re-framing
​Communications planning
Advertising
Creative brief development
Concept and ideation
Agency management
Media planning
Services Spotlight: Agency Management
Agency partners are critical to developing and executing the work for many organizations. Knowing how to build and maintain those relationships is key to the success of each engagement. The way I see it, the agency is only as good as the information and direction you provide. When they succeed or fail, so do we. Here are a few of the agencies I have been lucky enough to partner with:
Borders, Perrin, Norrander
McCann
McGarry Bowen
Partners & Napier
Siegel & Gale
Monigle
Cole & Weber
Planit
Clients
